Headwork Analytics

HWA has finished the analysis of retail banking actual state and trends including reputational audit of main market players. The project was conducted in cooperation with Bankovskoye Obozrenye magazine. As a part of the project a series of expert interviews with retail product heads of leading banks was conducted, as well as interviews with representatives of business community – market analysts, banking associations, state officials, journalists.

Results of the study helped to define the focuses of bank’s communication strategy and to emphasize the actual tasks in the current market situation.

HeadWork Analytics together with Bank Review journal has completed the study on trends in Cash-Management as a corporate banking product among Russian banks of the first-rate. The project identified barriers and drivers for development of this area of banking business. Also standard and individual functional services of Cash-Management were considered, as well as trends in the product offer in recent times (the emergence of new products and functions in Cash-Management, modification of existing products and difference in the product offer for various customer segments).

The results will be published in the nearest releases of the «Bank Review» magazine.

HeadWork Analytics, the Analytical Center for Infrastructure Industries, has been included in the general ranking of Russian consulting groups, taking 5th position in the ranking of consulting companies for the 2013 marketing year, according to Expert Rating Agency. Headwork Analytics has been holding this position for two years.

The Center does not yet publish the turnover on HR analytics, but is planning to after gaining the sufficient appropriate result for market positioning.